"Supermarkets need to chill on the Christmas stuff in September" ... Nah. Normalise eating Stollen, mince pies and iced fruitcake year-round, I say.
@philpem I'll take less "Merry Christmas" in September but mince pies all year round please.
@azakir That sounds like a delicious compromise! Though it does mean less stocking up on cheap mince pies on Boxing Day.