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Odd to see a newspaper company CEO saying the quiet part out loud.
> Asked about the strategy of flooding its websites with stories, Mullen indicated that reader engagement and the quality of articles did not drive revenues as much as volume of content.
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> “We are in the real world,” he said. “I need to get the page views, that is the way we sell advertising blocks, and advertising blocks deliver revenue. [...] We don’t talk about engagement and quality"
https://www.theguardian.com/business/2024/jan/23/mirror-publisher-print-titles-reach-digital
The GuardianMirror publisher’s boss warns print titles could become loss-making in five years