Definitely still believe this but don't know how we get there:
Digital preservation can't be something that only "digital preservation professionals" do, it needs to be something within reach of individuals who want to keep their own stuff during their lifetimes and then pass it on to friends and family. You're probably not going to run some ISO-certified preservation repository at home, but you should be able to keep your photos and home videos for yourself for as long as you want to keep them
@andrewjbtw Agree. I can imagine AWS Glacier Deep Archive might just be the service that'll tip the scale for individuals to be able to afford some form of long term keeping of their photos and videos. https://aws.amazon.com/about-aws/whats-new/2018/11/s3-glacier-deep-archive/
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